Wednesday, 14 November, 2018

US Tennis Association boss backflips on support for Serena Williams

Serena Williams embraces Naomi Osaka as she cries at the presentations. More Serena Williams embraces Naomi Osaka as she cries at the presentations. More
Tamara Craig | 14 September, 2018, 14:57

"The louder we play, the more we change the game", it says in its introduction of the new ad, which it says is about the power of female determination: "Get Loud". It's also a reminder that women players can draw bigger television viewership than men, a key measure of endorsement marketability and revenue generation for the sport. In comparison, I never saw Nadal shouting like that with an umpire.

The move could be smart business from Adidas, pitting the younger Osaka against the 36-year-old Williams, who is one of the most prominent faces of rivals Nike, and who will have no doubt lost some public favor after her shocking outburst during their match.

Osaka, the 20-year-old who beat Williams in straight sets in the NY final, has signed on as a brand ambassador for Nissan, a move that shows both her global appeal to fans and her value to advertisers.

While tennis legend Martina Navratilova does believe Williams "completely had the right message about women's inequality", she partly agreed with Djokovic. Even though she spends a lot of her time away from Japan, Osaka is proud of her mixed-race heritage and representing her country through tennis.

"The WTA defence surprised me".

The Serena controversy has stirred resentment among umpires ― and they are now reportedly considering a boycott of her future matches. "I also could sympathize, because I've been a fan of Serena my whole life, and I knew how badly the crowd wanted her to win".

‘Phenomenal’ 83-foot wave detected in Hurricane Florence
The hurricane is expected to dump heavy rain throughout the region and FEMA officials said it's not just a coastal problem. Downpours and flooding would be especially severe, lasting for days, if the storm stalls over land.

Williams has demanded an apology from the chair umpire, however he has remained tight-lipped since the incident.

Williams was fined $17,000 after losing a point and a game for various code violations.

The International Tennis Federation (ITF) is the governing organization for international tennis.

Williams claimed Ramos' actions in NY were "sexist" but speaking to BBC Sport yesterday, US Open mixed-doubles champion Murray said: "I think that's a bit far-fetched". It added that US Open organizers confirmed Ramos' decisions when they chose to fine Williams for the three offenses.

Furthermore, in embracing her new high profile, Osaka wants to serve as a role model for young Japanese children. "Ramos undertook his duties as an official according to the relevant rule book", it added.

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